What is your why? It’s an important question. Because if you don’t know the answer you’ve already “lost”. Lost time Lost momentum Lost foundation Understanding your WHY simplifies everything. Knowing your WHY frees you from paralyzation of analyzation. Knowing your why gives you the fortitude, mantra, code, and ethos to continue when everything in you being says stop. So, what is your why? @Ironwillhq #voluntasferri #sustainedintnsty

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